The Creator Economy Opportunity: Where Authenticity Meets Impact
To get the full picture of the impact of creator content for consumers and advertisers, IAB partnered with Talk Shoppe on this first-of-its-kind, multi-phased research study, The Creator Economy...
View ArticleIAB U.S. Multi-State Privacy Toolkit
The number of state privacy laws continues to expand rapidly. Complying with these laws is an opportunity to develop privacy-forward practices to enhance consumer trust, but it can also be challenging...
View ArticleQuantifying Retail Media In-Store Success: Measurement & Innovation
The IAB Measurement, Addressability, Data Center worked with the IAB Retail Media Network Committee to release Quantifying Retail Media In-Store Success: Measurement & Innovation. In the retail...
View ArticleIAB Diligence Platform
The IAB is pleased to announce the launch of a new initiative created to standardize, modernize, and improve privacy diligence practices for the digital advertising industry. The IAB Diligence...
View ArticleThe Free and Open Ad-Supported Internet: Consumers, Content and Assessing the...
As the digital economy becomes more privacy-by-design, IAB surveyed over 1,500 consumers to gain insights into their thoughts, preferences, and concerns regarding their personal data and digital...
View ArticleFinal IAB/MRC Retail Media Measurement Guidelines Available for Download
On September 13, 2023, the IAB/MRC released the initial draft of the Retail Media Measurement Guidelines for public comment, engaging industry stakeholders to shape standards that resonate with their...
View ArticleState of Data 2024: How the Digital Ad Industry is Adapting to the...
State of Data 2024 illustrates a time of strategic reassessment and innovation, driven by the necessity for privacy compliance and sustainable, consumer-friendly strategies. Companies that excel in...
View ArticleChanging the Game: How Games Advertising Powers Performance
Changing the Game: How Games Advertising Powers Performance is IAB’s groundbreaking new study that quantifies the success marketers are seeing with games advertising. With 213 million digital gamers in...
View ArticleRetail Media Goes to the Movies
Dive into the future of advertising with our latest report, “Retail Media Goes to the Movies: How the Convergence of Commerce Media & Video Will Transform Shopping.” This insightful analysis...
View ArticleIAB/PwC Internet Advertising Revenue Report 2024
Internet advertising revenues reached their highest recorded level of $225 billion between 2022 and 2023 (increasing 7.3% YoY), showing resilience in the face of continuing economic uncertainty. That’s...
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